Paleo "Diet": Is it really all it is hyped up to be?

One of the biggest diet fads to develop over the last decade is the Paleo Diet.  I hate diet fads, mainly because people don’t do their research to see if that “diet” is what they need; they jump on the bandwagon with everyone else and then get upset when it doesn’t work.  It’s like anything else, if you don’t use it properly, it isn’t going to give the desired results.
I am not an avid paleo dieter but I do find I really enjoy a lot of paleo-esk recipes.  I understand the ideals behind it, however I have an issue with certain types of food trickery.  I am fully behind making breads, cakes, cookies etc more healthy by substituting real food in exchange of processed foods.  In order to explain better what I mean by food trickery, let’s start with the basic definition of the paleo diet.  It is: a diet based on the types of foods presumed to have been eaten by early humans, consisting chiefly of meat, fish, vegetables, and fruit, and excluding dairy or grain products and processed food. 
As I stated, I get it, sounds great.   However, I cannot get behind saying you are going to eat one way and then figuring out how to still eat the things we have today.  IE: Paleo cookies, cakes, etc.  They did not have those things back then.  This is where my odd pet peeve regarding improper use of language comes into play.  I have this same problem with “organic” “vegan cheese” etc, which I will get into at some point I am sure.

All that aside, Paleo recipes are great for trying to eat less acidic because it focuses so heavily on raw foods.  In a way, Paleo is the Alkaline diet with meat added into it.  This is not a bad thing.  Just as you can be overly acidic, you can go overboard with alkalizing, and that can be just as detrimental to your health.  It’s all about balance, what works for you, and what your body craves/needs to keep you happy.